Mahindra Unveils 79 kWh Battery in Two Variants Amid Shift in Customer Demand Strategy. Discount on Mahindra EV Cars
Mahindra has announced the launch of a 79 kWh battery available in two pack variants of its upcoming electric SUVs—BE6 and XEV 9E—under its evolving “XEV” strategy. This strategic move follows a two-month booking review period that revealed a surprising shift in customer preferences.
Despite initial expectations, nearly 75% of pre-orders were concentrated in the higher-end Pack 3 variant, prompting the company to reassess its product mix for more sustainable sales and long-term EV growth.

Executive Director and CEO Rajesh Jejurikar acknowledged the mismatch between Mahindra’s early assumptions and actual consumer behavior. “There is a very large segment of people who want 79 kWh in lower packs,” he said, highlighting that for EV buyers, driving range often outweighs premium features. This pivot reinforces Mahindra’s commitment to aligning offerings with market needs and could influence future pricing decisions, including the possibility of a discount on Mahindra EV models to attract value-driven customers.
Discounted Price of Mahindra XUV (EV): BE6 and XUV 9E Get a Price Cut
Mahindra has introduced a significant price revision with the launch of the new 79 kWh battery pack variants. The BE.6 is now priced at ₹23.50 lakh, down from its earlier price of ₹24.50 lakh, while the XUV 9E remains at ₹24.90 lakh from it’s older price rupees 26.5 lakh, but now includes the upgraded battery as standard. This translates to a discount of nearly ₹1 lakh on the BE6 and up to ₹2 lakh in value for buyers seeking extended range without paying extra for premium features. With this pricing update, Mahindra is clearly responding to customer demand—offering discount on Mahindra EV options to make long-range electric mobility more accessible.
Sporty outside. Stunning inside. Experience Unlimit Performance in the BE 6 Pack Two, now available with 79 kWh battery option, delivering an impressive 500 km real-world city range.
— Mahindra Electric Origin SUVs (@mahindraesuvs) July 4, 2025
Book now to experience Unlimit Love: https://t.co/wzGUgABK8s#UnlimitLove #UnlimitIndia… pic.twitter.com/kpVWgtPsXO
Mahindra Officially Declared that Discount On Mahindra EVs On Social Media.
Rebalancing The Sales And Customer Demand
Mahindra Shifts EV Strategy: Focus on Range Over Features
Battery Performance Comparison:
The 70 kWh battery offers a 500 km city range. The 59 kWh pack delivers around 400 km range. This highlights that range is a higher priority than premium features for most EV buyers.
Revised Strategy Based on Customer Demand:
Mahindra initially reserved the larger 79 kWh battery for top-end variants with premium features. However, booking data showed strong demand for extended range across lower variants. This has led Mahindra to offer the 79 kWh battery in two new pack options at more accessible prices.
Support for India’s EV Market:
The move reflects Mahindra’s growing focus on the Indian EV landscape. The company recognizes that charging infrastructure is still a major challenge, making longer range crucial for customers.
Updated Delivery Schedule:
- July: Deliveries for new 2-pack 79 kWh variants begin.
- March: Delivery of premium 3-pack configuration.
- August: Entry-level 1-pack variant expected to launch.
Market Impact:
Mahindra has already delivered 6,300 electric SUVs in India. The launch of flexible battery pack combinations is expected to change the booking pattern significantly.
Pricing & Discounts:
- The BE 6 with 79 kWh is now priced at ₹23.50 lakh (down from ₹24.50 lakh).
- The XEV 9E with the same battery is priced at ₹26.50 lakh.
Buyers now get ₹1–2 lakh in discount on Mahindra EV, reinforcing Mahindra’s push to offer better value. This marks a significant discount on Mahindra EV models for value-driven customer.
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